Context
Sedad needed to present a modern, accessible and reliable digital financial service to a broad audience.
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Selected project
FinTech · Visual identity
Sedad
A simple, recognizable visual system for a Mauritanian mobile payment solution developed by BMI.
- Mauritania
- Mobile payments
- Product identity
Objective
Create an identity that communicates transaction speed, security and local relevance without adding complexity.
Design approach
The wordmark and symbol combine movement, connection and stability. Green reinforces trust and finance, while gold gives the brand a distinctive signature.
Deliverables
- Arabic and Latin logo
- Color system
- Usage rules
- Launch materials
05
The visual system in use
Logo guidelines, printed materials and stationery apply the identity with clarity and consistency.
06
Outcome
A compact, flexible brand that remains recognizable on a mobile interface and across communication materials.
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