ITHAR Association

A human and recognizable identity for an association supporting people affected by cancer.

Nouakchott
Patient support
Bilingual identity

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Context

ITHAR needed a distinctive mark that could carry its social mission, be recognized quickly in the field and remain consistent across its campaigns.

Objective

Create an accessible identity that communicates solidarity, dignity and commitment to people affected by cancer.

Design approach

The symbol brings together a human form, the awareness ribbon and Mauritanian colors. The bilingual system stays clear across institutional materials, clothing and vehicles.

Deliverables

Bilingual logo
Color and type system
Stationery and cards
Clothing, vehicle and campaign materials

The ITHAR identity in use

The logo, colors and applications create one coherent system for field activities and association communications.

Outcome

A consistent identity that is visible throughout the association’s community work and easy to apply across communication materials.

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