Context
The clinic needed a professional visual presence that could support its medical services, communication materials and future website.
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Healthcare · Visual identity
Clinique El Ihsane
A clear, reassuring medical identity designed to establish trust from the first interaction.
- Nouakchott
- Healthcare
- Identity & applications
Objective
Create a brand immediately associated with care, protection and proximity while remaining readable in French and Arabic.
Design approach
A medical symbol was integrated into a protective, dynamic form. Red, green and blue create an accessible system that works across digital and print uses.
Deliverables
- Bilingual logo
- Color and type system
- Institutional applications
- Digital assets
05
The identity in use
From brand guidelines to medical applications, every element extends the same visual system.
06
Outcome
The clinic now has a coherent visual reference used across its communication and website experience.
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